中国车企深入巴西腹地

\u003cdiv class=\"rich_media_content\"\u003e\u003csection data-mpa-template=\"t\" mpa-from-tpl=\"t\" style=\"-webkit-tap-highlight-color: transparent; letter-spacing: 0.544px; outline: 0px; visibility: visible\"\u003e\u003csection data-mpa-template=\"t\" mpa-from-tpl=\"t\" style=\"-webkit-tap-highlight-color: transparent; outline: 0px; visibility: visible\"\u003e\u003csection data-mpa-template=\"t\" mpa-from-tpl=\"t\" style=\"-webkit-tap-highlight-color: transparent; margin-bottom: 24px; outline: 0px; visibility: visible\"\u003e\u003csection data-mpa-powered-by=\"yiban.io\" data-mpa-template=\"t\" mpa-from-tpl=\"t\" style=\"-webkit-tap-highlight-color: transparent; outline: 0px; visibility: visible\"\u003e\u003csection mpa-from-tpl=\"t\" nodeleaf=\"\" style=\"-webkit-tap-highlight-color: transparent; letter-spacing: 0.578px; outline: 0px; text-align: center; visibility: visible\"\u003e\u003c!--IMG_0--\u003e\u003c/section\u003e\u003csection mpa-from-tpl=\"t\" style=\"-webkit-tap-highlight-color: transparent; letter-spacing: 0.578px; line-height: 0; outline: 0px; text-align: center; visibility: visible\"\u003e\u003csection mpa-from-tpl=\"t\" style=\"-webkit-tap-highlight-color: transparent; display: inline-block; line-height: 0; outline: 0px; vertical-align: middle; visibility: visible\"\u003e\u003cspan leaf=\"\"\u003e\u003cbr/\u003e\u003c/span\u003e\u003c/section\u003e\u003c/section\u003e\u003csection mpa-from-tpl=\"t\" style=\"-webkit-tap-highlight-color: transparent; letter-spacing: 0.578px; line-height: 0; outline: 0px; text-align: center; visibility: visible\"\u003e\u003csection mpa-from-tpl=\"t\" style=\"-webkit-tap-highlight-color: transparent; display: inline-block; line-height: 0; outline: 0px; vertical-align: middle; visibility: visible\"\u003e\u003cspan leaf=\"\"\u003e\u003cbr/\u003e\u003c/span\u003e\u003c/section\u003e\u003c/section\u003e\u003csection nodeleaf=\"\" style=\"text-align: center\"\u003e\u003c!--IMG_1--\u003e\u003c/section\u003e\u003csection mpa-from-tpl=\"t\" style=\"-webkit-tap-highlight-color: transparent; letter-spacing: 0.578px; line-height: 0; outline: 0px; text-align: center; visibility: visible\"\u003e\u003csection mpa-from-tpl=\"t\" style=\"-webkit-tap-highlight-color: transparent; display: inline-block; line-height: 0; outline: 0px; vertical-align: middle; visibility: visible\"\u003e\u003cspan leaf=\"\"\u003e\u003cbr/\u003e\u003c/span\u003e\u003c/section\u003e\u003c/section\u003e\u003csection mpa-from-tpl=\"t\" style=\"-webkit-tap-highlight-color: transparent; letter-spacing: 0.578px; line-height: 0; outline: 0px; text-align: center; visibility: visible\"\u003e\u003csection mpa-from-tpl=\"t\" style=\"-webkit-tap-highlight-color: transparent; display: inline-block; line-height: 0; outline: 0px; vertical-align: middle; visibility: visible\"\u003e\u003cspan leaf=\"\"\u003e\u003cbr/\u003e\u003c/span\u003e\u003c/section\u003e\u003c/section\u003e\u003csection mpa-from-tpl=\"t\" style=\"-webkit-tap-highlight-color: transparent; background-color: rgb(241, 241, 241); font-size: 16px; letter-spacing: 0.578px; outline: 0px; visibility: visible\"\u003e\u003csection mpa-from-tpl=\"t\" powered-by=\"xiumi.us\" style=\"-webkit-tap-highlight-color: transparent; margin-bottom: -5px; margin-top: -5px; outline: 0px; transform: scale(0.86); transform-origin: center center; visibility: visible\"\u003e\u003csection mpa-from-tpl=\"t\" style=\"-webkit-tap-highlight-color: transparent; outline: 0px; visibility: visible\"\u003e\u003csection mpa-from-tpl=\"t\" style=\"-webkit-tap-highlight-color: transparent; color: rgb(46, 46, 46); font-size: 15px; line-height: 2; outline: 0px; visibility: visible\"\u003e\u003cp style=\"-webkit-tap-highlight-color: transparent; line-height: 2em; outline: 0px; visibility: visible\"\u003e\u003cspan style=\"-webkit-tap-highlight-color: transparent; color: rgb(63, 63, 63); letter-spacing: 0.578px; outline: 0px; text-decoration-color: rgb(63, 63, 63); text-decoration-style: solid; text-wrap-style: initial; visibility: visible\"\u003e\u003cspan style=\"letter-spacing: 0.578px; text-decoration-color: rgb(63, 63, 63); text-decoration-style: solid\"\u003e\u003cspan style=\"color: rgb(63, 63, 63); font-size: 15px; letter-spacing: 0.544px\"\u003e\u003cspan leaf=\"\"\u003e中国车企在巴西需与时间赛跑，能否尽快跑通本地供应链、补上售后短板，是巴西考场拿高分的关键\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003cspan style=\"letter-spacing: 0.578px; text-align: start; text-decoration-color: rgb(63, 63, 63); text-decoration-style: solid\"\u003e\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003c/section\u003e\u003c/section\u003e\u003c/section\u003e\u003c/section\u003e\u003c/section\u003e\u003c/section\u003e\u003c/section\u003e\u003c/section\u003e\u003cp style=\"-webkit-tap-highlight-color: transparent; letter-spacing: 0.544px; line-height: 2em; margin-bottom: 0px; outline: 0px; visibility: visible\"\u003e\u003cspan style=\"-webkit-tap-highlight-color: transparent; color: rgb(136, 136, 136); font-size: 13px; letter-spacing: 0.034em; outline: 0px; visibility: visible\"\u003e\u003cspan leaf=\"\"\u003e文｜《财经》研究员 尹路 马铭泽\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"letter-spacing: 0.578px\"\u003e\u003cspan style=\"-webkit-tap-highlight-color: transparent; color: rgb(136, 136, 136); font-size: 13px; letter-spacing: 0.034em; outline: 0px; text-decoration-color: rgb(136, 136, 136); text-decoration-style: solid; visibility: visible\"\u003e\u003cspan leaf=\"\"\u003e编辑 | 黄凯茜\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003csection style=\"line-height: 2em; margin: 0px 0px 24px; text-align: justify; text-indent: 0em\"\u003e\u003cspan style=\"color: rgb(63, 63, 63); font-size: 15px; letter-spacing: 0.544px; text-decoration: rgb(63, 63, 63)\"\u003e\u003cspan leaf=\"\"\u003e2025�月的圣保罗，南半球初夏的热浪，与南美大陆规模最大车展现场的人气相互交织。\u003c/span\u003e\u003csection style=\"margin-bottom: 24px; margin-top: 24px\"\u003e\u003cspan leaf=\"\"\u003e时隔七年，巴西圣保罗国际车展回归，不仅重新点亮了南美汽车工业的舞台，也成为中国车企在巴西市场的一次集体亮相。从络绎不绝的展台，到陡升的销售数据，中国品牌似乎已在这片热土上站稳了脚跟。\u003c/span\u003e\u003c/section\u003e\u003csection style=\"margin-bottom: 24px\"\u003e\u003cspan leaf=\"\"\u003e尽管中国与巴西几乎位于地球两端，但圣保罗车展的中国品牌比例已达近四成。参展的�个全球汽车品牌中，包括\u003c!--SECURE_LINK_BEGIN_0--\u003e比亚迪\u003c!--SECURE_LINK_END_0--\u003e及旗下腾势、\u003c!--SECURE_LINK_BEGIN_1--\u003e长城\u003c!--SECURE_LINK_END_1--\u003e、\u003c!--SECURE_LINK_BEGIN_2--\u003e吉利\u003c!--SECURE_LINK_END_2--\u003e、\u003c!--SECURE_LINK_BEGIN_3--\u003e奇瑞\u003c!--SECURE_LINK_END_3--\u003e、\u003c!--SECURE_LINK_BEGIN_4--\u003e江淮\u003c!--SECURE_LINK_END_4--\u003e、广汽、\u003c!--SECURE_LINK_BEGIN_5--\u003e长安\u003c!--SECURE_LINK_END_5--\u003e、\u003c!--SECURE_LINK_BEGIN_6--\u003e零跑\u003c!--SECURE_LINK_END_6--\u003e等十余家中国汽车品牌。\u003c/span\u003e\u003c/section\u003e\u003csection style=\"margin-bottom: 24px\"\u003e\u003cspan leaf=\"\"\u003e据《财经》现场观察，本届车展几乎成了中国品牌的“主场”。场馆外，长城汽车多款车型一字排开，观众驻足拍照。比亚迪及旗下腾势（DENZA）的展台在国民级歌手和巴西F1车手助阵下，被围得水泄不通。\u003c/span\u003e\u003c/section\u003e\u003csection style=\"margin-bottom: 24px\"\u003e\u003cspan leaf=\"\"\u003e高举高打的定价策略，直观地反映了中国品牌市场地位的转变。比亚迪发布的\u003c!--SECURE_LINK_BEGIN_7--\u003e唐L\u003c!--SECURE_LINK_END_7--\u003e车型预售�.99万雷亚尔（约合人民�万元），远高于其在中国市场的售价。腾势发布的Z9GT、D9等车型同样瞄准了高端豪华区间。\u003c/span\u003e\u003c/section\u003e\u003csection style=\"margin-bottom: 24px\"\u003e\u003cspan leaf=\"\"\u003e主打皮卡和SUV的长城汽车展台吸引了酷爱户外越野的男性观众，仔细询问销售人员车辆的通过性能与载重能力。工作人员演示的葡语语音助手、巴西地图适配等细节，展示了中国车企在软件层面的本土化深度。\u003c/span\u003e\u003c/section\u003e\u003csection style=\"margin-bottom: 24px\"\u003e\u003cspan leaf=\"\"\u003e巴西是南美第一大汽车市场。近年来，中国车企在巴西市场发展迅速，整体市场份额已突�%，成为当地汽车产业中的新兴力量。\u003c/span\u003e\u003c/section\u003e\u003csection style=\"margin-bottom: 24px\"\u003e\u003cspan leaf=\"\"\u003e展台的聚光灯之外，真正的考验才刚刚开始。\u003c/span\u003e\u003c/section\u003e\u003csection style=\"margin-bottom: 24px\"\u003e\u003cspan leaf=\"\"\u003e16年前，中国车企曾以低价导向和高强度营销在巴西市场完成首轮试水，随后进入多年沉沦。2021年起，以比亚迪、长城为代表的中国车企开启第二轮布局，尽管已初步安营扎寨，但仍需在多个任务线程中持续探索：技术路线的本土化适配、政策窗口期的应对、供应链生态的重建，以及社会经济结构的深度融入。\u003c/span\u003e\u003c/section\u003e\u003csection nodeleaf=\"\" style=\"text-align: center\"\u003e\u003c!--IMG_2--\u003e\u003c/section\u003e\u003csection data-pm-slice=\"1 5 []\" nodeleaf=\"\" style=\"letter-spacing: 0.578px; line-height: 2em; margin-bottom: 0px\"\u003e\u003c!--IMG_3--\u003e\u003c/section\u003e\u003cp style=\"letter-spacing: 0.578px; margin-bottom: 24px\"\u003e\u003cem\u003e\u003cstrong\u003e\u003cspan style=\"color: rgb(0, 67, 135); letter-spacing: 0.544px; text-decoration-color: rgb(0, 67, 135); text-decoration-style: solid\"\u003e\u003cspan data-mpa-action-id=\"mk2e2hgqikg\" data-pm-slice=\"0 0 []\" leaf=\"\" mpa-font-style=\"mk2e2hgbf03\" style=\"font-size: 17px\"\u003e\u003c!--AIPOS_0--\u003e十年浮沉与重建\u003c/span\u003e\u003c/span\u003e\u003c/strong\u003e\u003c/em\u003e\u003c/p\u003e\u003csection style=\"margin-bottom: 24px\"\u003e\u003cspan leaf=\"\"\u003e复盘中国车企在巴西的历程，销量数据和主要品牌的变化呈现出明显的阶段性特征：2009年-2014年“第一波浪潮”的兴起与陷落，2015年-2020年的重建，以�年至今“第二波浪潮”的再次崛起。\u003c/span\u003e\u003c/section\u003e\u003cul class=\"list-paddingleft-1\" style=\"list-style-type: disc\"\u003e\u003cli\u003e\u003csection style=\"margin-bottom: 24px\"\u003e\u003cspan leaf=\"\"\u003e\u003cspan style=\"color: rgb(0, 67, 135); font-style: italic; font-weight: bold\" textstyle=\"\"\u003e野蛮生长，快速陷落（2009年-2014年）\u003c/span\u003e\u003c/span\u003e\u003c/section\u003e\u003c/li\u003e\u003c/ul\u003e\u003csection style=\"margin-bottom: 24px\"\u003e\u003cspan leaf=\"\"\u003e2009年是中国车企进入巴西的元年，这一时期的特征是“轻资产、重营销、拼价格”。彼时，奇瑞QQ以񏉾.3万雷亚尔的低价策略进入市场，迅速填补了菲亚特Mille停产后，巴西低端车市场的空白。\u003c!--AI_AD_1000--\u003e\u003c/span\u003e\u003c/section\u003e\u003csection style=\"margin-bottom: 24px\"\u003e\u003cspan leaf=\"\"\u003e2011年，\u003c!--SECURE_LINK_BEGIN_8--\u003e江淮汽车\u003c!--SECURE_LINK_END_8--\u003e（JAC）在代理商Sérgio Habib的操盘下，通过铺天盖地的广告攻势和“六年质保”承诺，创下年񝈂.3万辆的佳绩，江淮J3车型一度成为现象级产品。\u003c/span\u003e\u003c/section\u003e\u003csection style=\"margin-bottom: 24px\"\u003e\u003cspan leaf=\"\"\u003e然而，这种缺乏本土化支撑的增长很快遭遇反噬。2011𻂑月，巴西政府推出“Inovar-Auto”计划（汽车技术创新激励计划），规定未在本地建厂或未达到本地化率要求的进口车，其工业产品税将额外增�%。这一政策对完全依赖贸易输出的中国品牌造成了致命打击，销量逐年下降，�年񘜸万辆跌�年不足万辆，被市场边缘化。\u003c/span\u003e\u003c/section\u003e\u003csection style=\"margin-bottom: 24px\"\u003e\u003cspan leaf=\"\"\u003e面对困境，部分车企曾试图通过本土设厂来突围。奇�年在圣保罗州的城市雅卡雷伊（Jacareí）投资建成了中国车企首个在海外的独资工厂，试图满足本地化生产要求；江淮汽车也曾高调宣布在巴伊亚州（Bahia）的建厂计划。然而，由于对当地复杂的劳工法、环保审批及供应链环境缺乏认知，奇瑞工厂深陷罢工与亏损泥潭，最�年彻底停产，江淮的工厂项目则因资金链断裂未建而终。\u003c/span\u003e\u003c!--MID_AD_0--\u003e\u003c!--EOP_0--\u003e\u003c/section\u003e\u003c!--PARAGRAPH_0--\u003e\u003csection style=\"margin-bottom: 24px\"\u003e\u003cspan leaf=\"\"\u003e第一波浪潮的失败根本原因在于缺失本土化能力。\u003c/span\u003e\u003c/section\u003e\u003csection style=\"margin-bottom: 24px\"\u003e\u003cspan leaf=\"\"\u003e引入的车型多为中国市场车型的简单搬运，除了价格缺乏亮点，没有针对巴西的路况与燃油环境进行适配，导致在巴西恶劣路况下舒适性差，油路系统不适应高乙醇含量的乙醇汽油，容易腐蚀渗漏。零部件严重依赖漫长的海运，维修周期长达三个月以上，客户满意度大跌，维修困难还导致二手车残值崩塌，厂商与代理商普遍抱有短期获利心态，缺乏战略定力。\u003c/span\u003e\u003c/section\u003e\u003cul class=\"list-paddingleft-1\" style=\"list-style-type: disc\"\u003e\u003cli\u003e\u003csection style=\"margin-bottom: 24px\"\u003e\u003cspan leaf=\"\"\u003e\u003cspan style=\"color: rgb(0, 67, 135); font-style: italic; font-weight: bold\" textstyle=\"\"\u003e重建与本土化起步（2015年-2020年）\u003c/span\u003e\u003c/span\u003e\u003c/section\u003e\u003c/li\u003e\u003c/ul\u003e\u003csection style=\"margin-bottom: 24px\"\u003e\u003cspan leaf=\"\"\u003e在第一波浪潮退去之时，中国品牌并没有完全退出，而是进入了艰难的过渡与重塑期。这一阶段的标志性事件是奇瑞的“借船出海”。\u003c/span\u003e\u003c/section\u003e\u003csection style=\"margin-bottom: 24px\"\u003e\u003cspan leaf=\"\"\u003e2017�月，巴西最大的汽车制造与销售集团CAOA收购了奇瑞巴西业务主�.7%的股份，成立了CAOA Chery。CAOA集团创始人Carlos Alberto完成收购后，迅速叫停了奇瑞原有的廉价车战略，转而利用其在阿纳波利斯的组装工厂生产高附加值的Tiggo（瑞虎）SUV系列。\u003c/span\u003e\u003c/section\u003e\u003csection style=\"margin-bottom: 24px\"\u003e\u003cspan leaf=\"\"\u003eCAOA利用其在营销和售后服务上的金字招牌为奇瑞背书，成功扭转了消费者对中国品牌的负面认知。�年，CAOA Chery销量同比增�%，迅速重返主流视野。这一阶段，中国品牌在巴西生存的前提是深度的本地化——不仅是生产，还有品牌运营思维的本地化。\u003c/span\u003e\u003c/section\u003e\u003csection data-pm-slice=\"1 5 []\" nodeleaf=\"\" style=\"letter-spacing: 0.578px; line-height: 2em; margin-bottom: 0px\"\u003e\u003c!--IMG_4--\u003e\u003c/section\u003e\u003cp style=\"letter-spacing: 0.578px; margin-bottom: 24px\"\u003e\u003cem\u003e\u003cstrong\u003e\u003cspan style=\"color: rgb(0, 67, 135); letter-spacing: 0.544px; text-decoration-color: rgb(0, 67, 135); text-decoration-style: solid\"\u003e\u003cspan data-mpa-action-id=\"mk2e3g7ohox\" data-pm-slice=\"0 0 []\" leaf=\"\" mpa-font-style=\"mk2e3g7019wu\" style=\"font-size: 17px\"\u003e\u003c!--AIPOS_1--\u003e以重资产和技术扎根\u003c/span\u003e\u003c/span\u003e\u003c/strong\u003e\u003c/em\u003e\u003c/p\u003e\u003csection style=\"margin-bottom: 24px\"\u003e\u003cspan leaf=\"\"\u003e2021年后，以比亚迪、长城为代表的中国车企开启了奔赴巴西的第二波浪潮。与上一轮相比，有三个显著的变化：\u003c/span\u003e\u003c/section\u003e\u003csection style=\"margin-bottom: 24px\"\u003e\u003cspan leaf=\"\"\u003e一是资本投入由轻转重。中国车企一改整车出口模式，转向大规模直接投资。长�年收购了\u003c!--SECURE_LINK_BEGIN_9--\u003e奔驰\u003c!--SECURE_LINK_END_9--\u003e在伊拉塞马波利斯（Iracemápolis）的工厂，比亚迪则�年接手了福特巴伊亚州卡马萨里工业园。中国新能源车巨头接棒欧美传统燃油车巨头退出的产线，不仅解决了产能瓶颈，也向巴西社会释放了长期扎根的强烈信号。\u003c/span\u003e\u003c/section\u003e\u003csection style=\"margin-bottom: 24px\"\u003e\u003cspan leaf=\"\"\u003e二是新能源技术输出优势明显。长城拉美区CEO（首席执行官）张庚申对《财经》表示，巴西市场与中国存在代差。中国车企利用纯电动（BEV）和插电混动（PHEV）技术，在同一价格区间提供了远超传统燃油车的体验。2024年，比亚迪和长城已在巴西新能源市场形成双寡头格局。例如，比亚迪海豚车型以高配置颠覆了入门级市场，长城哈弗H6则在中型SUV市场中立足。\u003c/span\u003e\u003c!--MID_AD_1--\u003e\u003c!--EOP_1--\u003e\u003c/section\u003e\u003c!--PARAGRAPH_1--\u003e\u003csection style=\"margin-bottom: 24px\"\u003e\u003cspan leaf=\"\"\u003e三是以技术和体验重建信任。比亚迪巴西分公司产品总监Juliano Cheng对《财经》表示，随着技术和质量提升，中国车企已让传统巨头感受到压力。过去传统车企投放巴西的车型技术普遍滞后，而中国车企带来了全球同步甚至领先的技术。经过两三年市场验证，消费者已经重建对“中国制造”的信任。更关键的是，中国汽车在巴西市场的形象，和廉价再无关联。\u003c/span\u003e\u003c/section\u003e\u003csection style=\"margin-bottom: 24px\"\u003e\u003cspan leaf=\"\"\u003e吸取第一波浪潮的教训，中国车企将本土化战略推向纵深。\u003c/span\u003e\u003c/section\u003e\u003csection style=\"margin-bottom: 24px\"\u003e\u003cspan leaf=\"\"\u003e在制造端，通过收购工厂快速获得本地产能基础，应对巴西多变的关税政策和贸易壁垒。在技术端，则针对巴西独特的资源禀赋，开发支持乙醇汽油甚至纯乙醇的混动系统，技术的快速发展，是中国车企再度发力巴西市场最显著特征。\u003c/span\u003e\u003c/section\u003e\u003csection style=\"margin-bottom: 24px\"\u003e\u003cspan leaf=\"\"\u003e在渠道端扩张网络和多元商业模式，比亚迪已在巴西布�𹔠S店，覆盖各州首府；长城则推行“线上购车、线下交付”的统一价格体系，减少信息不对称，把在中国市场验证过的模式搬到了巴西；奇瑞则进一步发挥CAOA的渠道优势，开发产品力更强的车型。\u003c/span\u003e\u003c/section\u003e\u003csection style=\"margin-bottom: 24px\"\u003e\u003cspan leaf=\"\"\u003e\u003c!--IMG_5--\u003e\u003c/span\u003e\u003c/section\u003e\u003csection data-pm-slice=\"1 5 []\" nodeleaf=\"\" style=\"letter-spacing: 0.578px; line-height: 2em; margin-bottom: 0px\"\u003e\u003c!--IMG_6--\u003e\u003c/section\u003e\u003cp style=\"letter-spacing: 0.578px; margin-bottom: 24px\"\u003e\u003cem\u003e\u003cstrong\u003e\u003cspan style=\"color: rgb(0, 67, 135); letter-spacing: 0.544px; text-decoration-color: rgb(0, 67, 135); text-decoration-style: solid\"\u003e\u003cspan data-mpa-action-id=\"mk2e3t2a1sus\" data-pm-slice=\"0 0 []\" leaf=\"\" mpa-font-style=\"mk2e3t1xavy\" style=\"font-size: 17px\"\u003e\u003c!--AIPOS_2--\u003e从地球另一端引入“鲶鱼”\u003c/span\u003e\u003c/span\u003e\u003c/strong\u003e\u003c/em\u003e\u003c/p\u003e\u003csection style=\"margin-bottom: 24px\"\u003e\u003cspan leaf=\"\"\u003e巴西汽车工业在经历�年的巅峰后，产量与销量均出现显著下滑，至今未恢复至十年前的水平。更关键的是，整车制造业的直接就业人口呈现出明显的停滞，甚至萎缩态势。对于工人出身的卢拉总统及其政府而言，汽车工业不仅是GDP（国内生产总值）的引擎，更是保障就业的社会稳定器。\u003c!--AI_AD_1001--\u003e\u003c/span\u003e\u003c/section\u003e\u003csection style=\"margin-bottom: 24px\"\u003e\u003cspan leaf=\"\"\u003e然而，长期垄断市场的欧美日传统车企，在技术引进上长期“挤牙膏”，导致巴西汽车工业产品老旧、技术落后。\u003c/span\u003e\u003c/section\u003e\u003csection style=\"margin-bottom: 24px\"\u003e\u003cspan leaf=\"\"\u003e在巴西，2024年的汽车市场销量前十榜单�年相比，菲亚特、大众、通用依然牢牢占据前十名，只有车型的变化，市场格局如故，且主力车型设计陈旧，多数已将近十年没有重大升级。这种“十年如一日”的停滞让巴西政府意识到，仅靠传统巨头无法实现产业升级。\u003c/span\u003e\u003c/section\u003e\u003csection style=\"margin-bottom: 24px\"\u003e\u003cspan leaf=\"\"\u003e反观中国市场，2020年之前，中国汽车市场的销量前十榜单也几乎完全被大众、通用、现代等合资品牌的传统燃油车占据。自主品牌在核心技术和市场份额上都处于弱势。然而，�年�年，以比亚迪、特斯拉为代表的新能源车型彻底颠覆了销售榜单，自主品牌通过电动化和智能化成为中国市场的主流。\u003c/span\u003e\u003c/section\u003e\u003csection style=\"margin-bottom: 24px\"\u003e\u003cspan leaf=\"\"\u003e巴西政府高度关注中国汽车产业近年来的成功转型，希望中国车企能成为激活巴西汽车市场的“鲶鱼”，给沉闷的市场注入新的活力与技术变量。如同中�年引入特斯拉，促使全行业的供应链和自主品牌快速进化。\u003c/span\u003e\u003c/section\u003e\u003csection style=\"margin-bottom: 24px\"\u003e\u003cspan leaf=\"\"\u003e这种“鲶鱼效应”已经初见成效。面对中国车企的强烈冲击，传统车企开始走出舒适区。大众汽车宣�年前在巴西投�亿雷亚尔，明确要�年让所有巴西产大众车型都拥有混动版本。巴西销量第一的车企Stellantis给出�亿欧元的史上最大规模投资计划，加速推广生物燃料混动技术。\u003c/span\u003e\u003c/section\u003e\u003csection style=\"margin-bottom: 24px\"\u003e\u003cspan leaf=\"\"\u003e原本技术迭代缓慢的巴西市场，突然按下了加速键，传统的混合燃料发动机正在迅速被“乙醇混动”取代。这种由竞争压力引发的技术赛跑，正是巴西政府期待看到的新活力。\u003c/span\u003e\u003c/section\u003e\u003csection style=\"margin-bottom: 24px\"\u003e\u003cspan leaf=\"\"\u003e2025�񀙙日，巴西总统卢拉在比亚迪巴伊亚州工厂首台量产车的下线仪式上，对在场的比亚迪董事长王传福等高管表示：“中国企业有着通过生产、销售和技术溢出来占领世界市场的愿景，我们要利用这一点。因此，请将巴西作为中国向拉丁美洲销售产品的基地。”\u003c!--AI_AD_2000--\u003e\u003c/span\u003e\u003c/section\u003e\u003csection style=\"margin-bottom: 24px\"\u003e\u003cspan leaf=\"\"\u003e这番话不仅是对外国投资的欢迎，更是明确表态，巴西愿意提供市场和基地，换取中国的技术与产能，以实现自身汽车产业转型升级的愿望。\u003c/span\u003e\u003c/section\u003e\u003csection style=\"margin-bottom: 24px\"\u003e\u003cspan leaf=\"\"\u003e目前，新能源车在巴西新车市场中的占比仍处于较低水平，约𰹊.5%左右，但在这一新兴市场中，中国品牌的销量占比已超�%。在新能源车中，纯电动车占比约�%，中国品牌在其中占额接�%，占据明显主导地位。\u003c/span\u003e\u003c/section\u003e\u003csection nodeleaf=\"\" style=\"text-align: center\"\u003e\u003c!--IMG_7--\u003e\u003c/section\u003e\u003csection data-pm-slice=\"1 5 []\" nodeleaf=\"\" style=\"letter-spacing: 0.578px; line-height: 2em; margin-bottom: 0px\"\u003e\u003c!--IMG_8--\u003e\u003c/section\u003e\u003cp style=\"letter-spacing: 0.578px; margin-bottom: 24px\"\u003e\u003cem\u003e\u003cstrong\u003e\u003cspan style=\"color: rgb(0, 67, 135); letter-spacing: 0.544px; text-decoration-color: rgb(0, 67, 135); text-decoration-style: solid\"\u003e\u003cspan data-mpa-action-id=\"mk2e43zp19ob\" data-pm-slice=\"0 0 []\" leaf=\"\" mpa-font-style=\"mk2e43zdrwb\" style=\"font-size: 17px\"\u003e\u003c!--AIPOS_3--\u003e本土化突围\u003c/span\u003e\u003c/span\u003e\u003c/strong\u003e\u003c/em\u003e\u003c/p\u003e\u003csection style=\"margin-bottom: 24px\"\u003e\u003cspan leaf=\"\"\u003e巴西社会的经济结构与基础设施条件，构成了中国车企进入市场的第一道硬门槛。需采取以“小”博大、以“高”制胜的适配策略。\u003c/span\u003e\u003c/section\u003e\u003csection style=\"margin-bottom: 24px\"\u003e\u003cspan leaf=\"\"\u003e张庚申指出，巴西社会财富分配高度不均。以񏉾亿人口规模计算，年收入达�万元人民币以上的高收入群体仅𴇄.8%，而接近三成的人口月收入不�雷亚尔。这种收入结构决定了巴西汽车市场呈现明显的两极分化特征，且整体对价格高度敏感。\u003c/span\u003e\u003c/section\u003e\u003csection style=\"margin-bottom: 24px\"\u003e\u003cspan leaf=\"\"\u003e除了收入因素，住房结构也构成了隐性的市场约束。张庚申提到，出于治安考虑，巴西大量住宅在设计上要求车辆驶入后可立即关闭车库门，导致车库空间普遍狭窄。车长超񙷊.2米的车型往往难以停入此类车库。该物理限制叠加狭窄的城市道路与紧张的商业停车资源，使小型车在巴西长期占据主导地位，这对习惯于“加大、加长”产品思路的中国车企提出了新的产品定义挑战。\u003c/span\u003e\u003c!--MID_AD_2--\u003e\u003c!--EOP_2--\u003e\u003c/section\u003e\u003c!--PARAGRAPH_2--\u003e\u003csection style=\"margin-bottom: 24px\"\u003e\u003cspan leaf=\"\"\u003e对此，中国车企采用了不同于国内市场的产品定义逻辑。首先是“小而精”的错位竞争策略。面对停车空间的硬约束，中国车企并未照搬国内流行的车型放大策略，而是精准投放如比亚迪海鸥（当地名称海豚Mini）、长城欧拉等小型车。这些车型在尺寸上完美契合巴西狭窄的车库与街道，但在配置上却将大屏、智能语音、辅助驾驶等在中国市场已普及的高科技配置，下放至入门级小车。\u003c/span\u003e\u003c!--MID_AD_3--\u003e\u003c!--EOP_3--\u003e\u003c/section\u003e\u003c!--PARAGRAPH_3--\u003e\u003csection style=\"margin-bottom: 24px\"\u003e\u003cspan leaf=\"\"\u003e这与过去以低价换市场的策略有着本质区别。它不再是卖给穷人的代步工具，而是卖给中产阶层的智能汽车，既解决了难停车的痛点，又满足了巴西消费者对于科技感的需求。\u003c/span\u003e\u003c/section\u003e\u003csection style=\"margin-bottom: 24px\"\u003e\u003cspan leaf=\"\"\u003e其次是SUV战略的坚定执行。张庚申表示，SUV的市场增长强劲，轿车（尤其是传统中大型轿车）的市场份额相对萎缩，而紧凑车型仍有稳定需求。当地道路状况普遍较差，坑洼不平，底盘较低的轿车更易受损，因此兼具通过性与适中车身尺寸的紧凑型SUV成为市场的最优解。\u003c/span\u003e\u003c/section\u003e\u003csection style=\"margin-bottom: 24px\"\u003e\u003cspan leaf=\"\"\u003e长城哈弗H6、比亚迪宋等SUV车型，不仅规避了道路风险，更迎合了巴西消费者对车辆多功能性的期待。这也反映了中国车企从第一波浪潮折戟后吸取的经验，从“我想卖什么”转向“巴西需要什么”。\u003c/span\u003e\u003c/section\u003e\u003csection style=\"margin-bottom: 24px\"\u003e\u003cspan leaf=\"\"\u003e在产品之外，要获得稳固的品牌忠诚度，还必须跨越“二手车保值率”这道坎。比亚迪和长城在当地的管理者都反复强调，巴西消费者视汽车为家庭资产，对折旧率极度敏感。只有通过完善的售后网络、稳定的零部件供应解决“修车难、等待久”的痛点，才能真正建立品牌信任。\u003c/span\u003e\u003c/section\u003e\u003csection style=\"margin-bottom: 24px\"\u003e\u003cspan leaf=\"\"\u003e与此同时，面对巴西封闭的汽车行业圈层，中国车企还需另辟蹊径。张庚申透露，由菲亚特、大众等企业主导的巴西汽车制造商协会（ANFAVEA）进入门槛极高，即便中国车企愿意缴纳高额会费，也难以获得准入资格。这迫使中国品牌转而联合成立新能源车相关协会，以在行业标准制定和政策游说中争取话语权。\u003c/span\u003e\u003c/section\u003e\u003csection style=\"line-height: 2em; margin: 0px 0px 24px; text-align: justify; text-indent: 0em\"\u003e\u003cspan data-pm-slice=\"2 6 [\u0026#34;para\u0026#34;,{\u0026#34;tagName\u0026#34;:\u0026#34;section\u0026#34;,\u0026#34;attributes\u0026#34;:{\u0026#34;style\u0026#34;:\u0026#34;line-height: 2em;text-align: justify;margin: 0px 0px 24px;text-indent: 0em;\u0026#34;},\u0026#34;namespaceURI\u0026#34;:\u0026#34;http://www.w3.org/1999/xhtml\u0026#34;}]\" style=\"color: rgb(63, 63, 63); font-size: 15px; letter-spacing: 0.544px; text-decoration: rgb(63, 63, 63)\"\u003e\u003csection data-pm-slice=\"1 5 []\" nodeleaf=\"\" style=\"letter-spacing: 0.578px; line-height: 2em; margin-bottom: 0px\"\u003e\u003c!--IMG_9--\u003e\u003c/section\u003e\u003cp style=\"letter-spacing: 0.578px\"\u003e\u003cem\u003e\u003cstrong\u003e\u003cspan style=\"color: rgb(0, 67, 135); letter-spacing: 0.544px; text-decoration-color: rgb(0, 67, 135); text-decoration-style: solid\"\u003e\u003cspan data-mpa-action-id=\"mk2e4pwg1i0k\" data-pm-slice=\"0 0 []\" leaf=\"\" mpa-font-style=\"mk2e4pvtxsz\" style=\"font-size: 17px\"\u003e\u003c!--AIPOS_4--\u003e适配能源结构\u003c/span\u003e\u003c/span\u003e\u003c/strong\u003e\u003c/em\u003e\u003c/p\u003e\u003c/span\u003e\u003c/section\u003e\u003csection style=\"margin-bottom: 24px\"\u003e\u003cspan leaf=\"\"\u003e在巴西发展新能源汽车，首先需要面对的并非市场规模或消费能力，而是其独特的能源结构。\u003c/span\u003e\u003c/section\u003e\u003csection style=\"margin-bottom: 24px\"\u003e\u003cspan leaf=\"\"\u003e�世�年代石油危机启动“Proálcool”国家酒精计划以来，巴西建立了从甘蔗种植到乙醇分销的全球最完善乙醇产业体系。\u003c/span\u003e\u003c/section\u003e\u003csection style=\"margin-bottom: 24px\"\u003e\u003cspan leaf=\"\"\u003e目前，巴西市售汽油强制混�%乙醇，且绝大多数加油站供�%乙醇，能够混加乙醇汽油和乙醇的灵活燃料（Flex-Fuel）车型长期占据巴西汽车市场的绝对主流。\u003c/span\u003e\u003c/section\u003e\u003csection style=\"margin-bottom: 24px\"\u003e\u003cspan leaf=\"\"\u003e由此，能源切换的路径上首先面对的是这道“乙醇屏障”。张庚申直言：“电动化是中国的主要战略，但并非巴西的战略重心。”在巴西，乙醇被视为一种成熟的“碳中和”燃料。传统巨头，如大众、Stellantis极力推崇“全生命周期碳排放”理论，主张乙醇混动技术相较纯电动车更符合巴西国情，并以此构建抵御纯电转型的技术壁垒。\u003c/span\u003e\u003c/section\u003e\u003csection style=\"margin-bottom: 24px\"\u003e\u003cspan leaf=\"\"\u003e中国车企若强推纯电车型，将面临基础设施匮乏与用车习惯改变的双重阻力。突围路径应是非颠覆性的技术改良，大力发展适应乙醇的灵活燃料插电混动技术，城市短途用电，可在享受安静体验的同时使用低成本能源；长途使用乙醇，利用现有加油网络消除里程焦虑，同时保持低碳属性。\u003c/span\u003e\u003c/section\u003e\u003csection style=\"margin-bottom: 24px\"\u003e\u003cspan leaf=\"\"\u003e比亚迪在巴西工厂量产下线的宋Pro已经采用了灵活燃料插电混动系统，2026年将要投放的车型也都将采用同样的动力系统。长�年在巴西即将投放的新车，也会采用灵活燃料混动系统，试图用“可油、可电、可乙醇”的灵活体验，攻入传统灵活燃料车型的市场空间。\u003c/span\u003e\u003c/section\u003e\u003csection data-pm-slice=\"1 5 []\" nodeleaf=\"\" style=\"letter-spacing: 0.578px; line-height: 2em; margin-bottom: 0px\"\u003e\u003c!--IMG_10--\u003e\u003c/section\u003e\u003cp style=\"letter-spacing: 0.578px; margin-bottom: 24px\"\u003e\u003cem\u003e\u003cstrong\u003e\u003cspan style=\"color: rgb(0, 67, 135); letter-spacing: 0.544px; text-decoration-color: rgb(0, 67, 135); text-decoration-style: solid\"\u003e\u003cspan data-mpa-action-id=\"mk2e50fd1xyx\" data-pm-slice=\"0 0 []\" leaf=\"\" mpa-font-style=\"mk2e50f11fap\" style=\"font-size: 17px\"\u003e\u003c!--AIPOS_5--\u003e把握政策窗口，以快打慢\u003c/span\u003e\u003c/span\u003e\u003c/strong\u003e\u003c/em\u003e\u003c/p\u003e\u003csection style=\"margin-bottom: 24px\"\u003e\u003cspan leaf=\"\"\u003e面对占据巴西市场数十年的传统车企巨头，中国车企最大的优势在于“快”。\u003c/span\u003e\u003c/section\u003e\u003csection style=\"margin-bottom: 24px\"\u003e\u003cspan leaf=\"\"\u003e首先体现在决策与落地速度上。在传统车企还在为引入混动技术犹豫不决时，长城与比亚迪已将成熟的插电混动技术与灵活燃料结合，迅速落地。其次是产品和技术迭代快，利用在中国市场练就的研发速度，引入智能化和电动化体验，打破当地市场的沉闷节奏，进而快速抢占心智——中国汽车前所未有地在巴西市场建立起的科技、时尚、高端的消费者认知，在海外获得品牌溢价。\u003c/span\u003e\u003c!--MID_AD_4--\u003e\u003c!--EOP_4--\u003e\u003c/section\u003e\u003c!--PARAGRAPH_4--\u003e\u003csection style=\"margin-bottom: 24px\"\u003e\u003cspan leaf=\"\"\u003e从长远来看，中国车企想在巴西真正站稳脚跟，和传统车企巨头一较短长，就不能仅满足于卖车，还要契合关键政策的要求，给当地汽车产业带来真正持久的成长，不是仅仅把这里当作销售目的地。\u003c/span\u003e\u003c/section\u003e\u003csection style=\"margin-bottom: 24px\"\u003e\u003cspan leaf=\"\"\u003e为了促进汽车产业转型落地，巴西�年推出了“MOVER”（绿色出行与创新）计划。这是结合绿色转型的一项精准的产业政策，旨在通�亿雷亚尔的税收抵免，鼓励企业在本地投资、研发和生产高能效汽车，同时配合进口关税机制，倒逼企业兑现建厂承诺。\u003c/span\u003e\u003c/section\u003e\u003csection nodeleaf=\"\" style=\"margin-bottom: 24px; text-align: center\"\u003e\u003c!--IMG_11--\u003e\u003c/section\u003e\u003csection style=\"margin-bottom: 24px\"\u003e\u003cspan leaf=\"\"\u003e围绕这一政策，巴西政府同步明确了逐步恢复新能源汽车进口关税的时间表，2026年是最后的低关税窗口，依靠进口车抢占市场的红利期彻底关闭。企业需在此之前完成工厂投产与产能爬坡。这不仅涉及硬件建设，更需应对巴西严格的劳工法规、复杂的环保合规和税务体系。\u003c/span\u003e\u003c/section\u003e\u003csection style=\"margin-bottom: 24px\"\u003e\u003cspan leaf=\"\"\u003e挑战还来自供应链的短板，巴西本地汽车供应链长期服务于低成本灵活燃料车型，与中国高度成熟的电动化、智能化供应体系之间存在明显代差。扎根本地培育高技术含量的零部件体系，不仅需要资本投入，更需要时间和规模的积淀。推动巴西本土供应商向电气化转型，既有助于降低物流与合规成本，更是获得社会认同的关键。\u003c/span\u003e\u003c/section\u003e\u003csection style=\"margin-bottom: 24px\"\u003e\u003cspan leaf=\"\"\u003e技术溢出也是MOVER政策的重要初衷之一，无法达到能效标准或未兑现本地研发制造承诺的企业，将被排除在税收优惠之外，既是激励也是筛选。\u003c/span\u003e\u003c/section\u003e\u003csection style=\"margin-bottom: 24px\"\u003e\u003cspan leaf=\"\"\u003e中国车企需加快落地灵活燃料混合动力等技术，以证明自己不仅技术先进，还能将新技术迅速落地巴西市场。巴西政府希望中国车企发挥“鲶鱼效应”，激活汽车工业创新；并更进一步地成为辐射拉美的生产中心，让“巴西制造”借助中国技术重新走向国际市场。\u003c/span\u003e\u003c/section\u003e\u003csection style=\"margin-bottom: 24px\"\u003e\u003cspan leaf=\"\"\u003e中国车企在巴西，始于贸易，盛于制造，但最终能否成功，仍取决于技术溢出、渠道深耕和供应链升级能否形成合力。唯有以中国速度打破旧格局，以产业共荣建立联结，才能在巴西市场这张考卷上，拿到真正理想的成绩。\u003c/span\u003e\u003c/section\u003e\u003c/span\u003e\u003c/section\u003e\u003csection nodeleaf=\"\" style=\"-webkit-tap-highlight-color: transparent; letter-spacing: 0.578px; margin-bottom: 0px; outline: 0px; text-align: center\"\u003e\u003c!--IMG_12--\u003e\u003c/section\u003e\u003cp style=\"-webkit-tap-highlight-color: transparent; letter-spacing: 0.578px; margin-bottom: 0px; outline: 0px; text-align: center\"\u003e\u003cspan style=\"-webkit-tap-highlight-color: transparent; color: rgb(136, 136, 136); font-size: 13px; outline: 0px\"\u003e\u003cspan leaf=\"\"\u003e责编 | 张生婷\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003cstyle\u003e.data_color_scheme_dark{--weui-BTN-ACTIVE-MASK: rgba(255, 255, 255, .1)}.data_color_scheme_dark{--weui-BTN-DEFAULT-ACTIVE-BG: rgba(255, 255, 255, .126)}.data_color_scheme_dark{--weui-DIALOG-LINE-COLOR: rgba(255, 255, 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.94);--weui-MATERIAL-REGULAR: rgba(247, 247, 247, .3);--weui-MATERIAL-THICK: rgba(247, 247, 247, .8);--weui-MATERIAL-THIN: rgba(255, 255, 255, .2);--weui-MATERIAL-TOOLBAR: rgba(246, 246, 246, .82);--weui-ORANGE-100: #FA9D3B;--weui-ORANGE-120: #FBB062;--weui-ORANGE-170: #FDE1C3;--weui-ORANGE-80: #C87D2F;--weui-ORANGE-90: #E08C34;--weui-ORANGE-BG-100: #EA7800;--weui-ORANGE-BG-110: #EC8519;--weui-ORANGE-BG-130: #F0A04D;--weui-ORANGE-BG-90: #D26B00;--weui-ORANGERED-100: #FF6146;--weui-OVERLAY: rgba(0, 0, 0, .5);--weui-OVERLAY-WHITE: rgba(242, 242, 242, .8);--weui-PURPLE-100: #6467F0;--weui-PURPLE-120: #8385F3;--weui-PURPLE-170: #D0D1FA;--weui-PURPLE-80: #5052C0;--weui-PURPLE-90: #595CD7;--weui-PURPLE-BG-100: #6769BA;--weui-PURPLE-BG-110: #7678C1;--weui-PURPLE-BG-130: #9496CE;--weui-PURPLE-BG-90: #5C5EA7;--weui-RED-100: #FA5151;--weui-RED-120: #FB7373;--weui-RED-170: #FDCACA;--weui-RED-80: #C84040;--weui-RED-90: #E14949;--weui-RED-BG-100: #CF5148;--weui-RED-BG-110: #D3625A;--weui-RED-BG-130: #DD847E;--weui-RED-BG-90: #B94840;--weui-SECONDARY-BG: rgba(0, 0, 0, .05);--weui-SEPARATOR-0: rgba(0, 0, 0, .1);--weui-SEPARATOR-1: rgba(0, 0, 0, .15);--weui-STATELAYER-HOVERED: rgba(0, 0, 0, .02);--weui-STATELAYER-PRESSED: rgba(0, 0, 0, .1);--weui-STATELAYER-PRESSEDSTRENGTHENED: rgba(0, 0, 0, .2);--weui-YELLOW-100: #FFC300;--weui-YELLOW-120: #FFCF33;--weui-YELLOW-170: #FFECB2;--weui-YELLOW-80: #CC9C00;--weui-YELLOW-90: #E6AF00;--weui-YELLOW-BG-100: #EFB600;--weui-YELLOW-BG-110: #F0BD19;--weui-YELLOW-BG-130: #F3CC4D;--weui-YELLOW-BG-90: #D7A400;--weui-FG-HALF: rgba(0, 0, 0, .9);--weui-RED: #FA5151;--weui-ORANGERED: #FF6146;--weui-ORANGE: #FA9D3B;--weui-YELLOW: #FFC300;--weui-GREEN: #91D300;--weui-LIGHTGREEN: #95EC69;--weui-TEXTGREEN: #06AE56;--weui-BRAND: #07C160;--weui-BLUE: #10AEFF;--weui-INDIGO: #1485EE;--weui-PURPLE: #6467F0;--weui-LINK: #576B95;--weui-TAG-TEXT-ORANGE: #FA9D3B;--weui-TAG-TEXT-GREEN: #06AE56;--weui-TAG-TEXT-BLUE: #10AEFF;--weui-REDORANGE: #FF6146;--weui-TAG-TEXT-BLACK: rgba(0, 0, 0, .5);--weui-TAG-BACKGROUND-BLACK: rgba(0, 0, 0, .05);--weui-WHITE: #FFFFFF;--weui-BG: #FFFFFF;--weui-FG: #000;--weui-FG-5: rgba(0, 0, 0, .05);--weui-TAG-BACKGROUND-ORANGE: rgba(250, 157, 59, .1);--weui-TAG-BACKGROUND-GREEN: rgba(6, 174, 86, .1);--weui-TAG-TEXT-RED: rgba(250, 81, 81, .6);--weui-TAG-BACKGROUND-RED: rgba(250, 81, 81, .1);--weui-TAG-BACKGROUND-BLUE: rgba(16, 174, 255, .1)}}@media screen and (min-width:1024px){body:not(.pages_skin_pc) .wx-root[data-weui-mode=care],body:not(.pages_skin_pc) body[data-weui-mode=care]{--weui-BG-0: #EDEDED;--weui-BG-1: #F7F7F7;--weui-BG-2: #FFFFFF;--weui-BG-3: #F7F7F7;--weui-BG-4: #4C4C4C;--weui-BG-5: #FFFFFF;--weui-BLUE-100: #007DBB;--weui-BLUE-120: #3FBEFF;--weui-BLUE-170: #B7E6FF;--weui-BLUE-80: #0C8BCC;--weui-BLUE-90: #0E9CE6;--weui-BLUE-BG-100: #48A6E2;--weui-BLUE-BG-110: #5AAFE4;--weui-BLUE-BG-130: #7FC0EA;--weui-BLUE-BG-90: #4095CB;--weui-BRAND-100: #018942;--weui-BRAND-120: #38CD7F;--weui-BRAND-170: #B4ECCE;--weui-BRAND-80: #059A4C;--weui-BRAND-90: #06AE56;--weui-BRAND-BG-100: #2AAE67;--weui-BRAND-BG-110: #3EB575;--weui-BRAND-BG-130: #69C694;--weui-BRAND-BG-90: #259C5C;--weui-FG-0: #000000;--weui-FG-0_5: #000000;--weui-FG-1: rgba(0, 0, 0, .6);--weui-FG-2: rgba(0, 0, 0, .42);--weui-FG-3: rgba(0, 0, 0, .1);--weui-FG-4: rgba(0, 0, 0, .15);--weui-GLYPH-0: #000000;--weui-GLYPH-1: rgba(0, 0, 0, .6);--weui-GLYPH-2: rgba(0, 0, 0, .42);--weui-GLYPH-WHITE-0: rgba(255, 255, 255, .85);--weui-GLYPH-WHITE-1: rgba(255, 255, 255, .55);--weui-GLYPH-WHITE-2: rgba(255, 255, 255, .35);--weui-GLYPH-WHITE-3: #FFFFFF;--weui-GREEN-100: #4F8400;--weui-GREEN-120: #A7DB33;--weui-GREEN-170: #DEF1B3;--weui-GREEN-80: #74A800;--weui-GREEN-90: #82BD00;--weui-GREEN-BG-100: #96BE40;--weui-GREEN-BG-110: #A0C452;--weui-GREEN-BG-130: #B5D179;--weui-GREEN-BG-90: #86AA39;--weui-INDIGO-100: #0075E2;--weui-INDIGO-120: #439DF1;--weui-INDIGO-170: #B8DAF9;--weui-INDIGO-80: #106ABE;--weui-INDIGO-90: #1277D6;--weui-INDIGO-BG-100: #2B77BF;--weui-INDIGO-BG-110: #3F84C5;--weui-INDIGO-BG-130: #6BA0D2;--weui-INDIGO-BG-90: #266AAB;--weui-LIGHTGREEN-100: #2E8800;--weui-LIGHTGREEN-120: #AAEF87;--weui-LIGHTGREEN-170: #DEF9D1;--weui-LIGHTGREEN-80: #77BC54;--weui-LIGHTGREEN-90: #85D35E;--weui-LIGHTGREEN-BG-100: #72CF60;--weui-LIGHTGREEN-BG-110: #80D370;--weui-LIGHTGREEN-BG-130: #9CDD90;--weui-LIGHTGREEN-BG-90: #66B956;--weui-LINK-100: #576B95;--weui-LINK-120: #7888AA;--weui-LINK-170: #CCD2DE;--weui-LINK-80: #455577;--weui-LINK-90: #4E6085;--weui-LINKFINDER-100: #002666;--weui-MATERIAL-ATTACHMENTCOLUMN: rgba(245, 245, 245, .95);--weui-MATERIAL-NAVIGATIONBAR: rgba(237, 237, 237, .94);--weui-MATERIAL-REGULAR: rgba(247, 247, 247, .3);--weui-MATERIAL-THICK: rgba(247, 247, 247, .8);--weui-MATERIAL-THIN: rgba(255, 255, 255, .2);--weui-MATERIAL-TOOLBAR: rgba(246, 246, 246, .82);--weui-ORANGE-100: #E17719;--weui-ORANGE-120: #FBB062;--weui-ORANGE-170: #FDE1C3;--weui-ORANGE-80: #C87D2F;--weui-ORANGE-90: #E08C34;--weui-ORANGE-BG-100: #EA7800;--weui-ORANGE-BG-110: #EC8519;--weui-ORANGE-BG-130: #F0A04D;--weui-ORANGE-BG-90: #D26B00;--weui-ORANGERED-100: #D14730;--weui-OVERLAY: rgba(0, 0, 0, .5);--weui-OVERLAY-WHITE: rgba(242, 242, 242, .8);--weui-PURPLE-100: #6265F1;--weui-PURPLE-120: #8385F3;--weui-PURPLE-170: #D0D1FA;--weui-PURPLE-80: #5052C0;--weui-PURPLE-90: #595CD7;--weui-PURPLE-BG-100: #6769BA;--weui-PURPLE-BG-110: #7678C1;--weui-PURPLE-BG-130: #9496CE;--weui-PURPLE-BG-90: #5C5EA7;--weui-RED-100: #DC3636;--weui-RED-120: #FB7373;--weui-RED-170: #FDCACA;--weui-RED-80: #C84040;--weui-RED-90: #E14949;--weui-RED-BG-100: #CF5148;--weui-RED-BG-110: #D3625A;--weui-RED-BG-130: #DD847E;--weui-RED-BG-90: #B94840;--weui-SECONDARY-BG: rgba(0, 0, 0, .1);--weui-SEPARATOR-0: rgba(0, 0, 0, .1);--weui-SEPARATOR-1: rgba(0, 0, 0, .15);--weui-STATELAYER-HOVERED: rgba(0, 0, 0, .02);--weui-STATELAYER-PRESSED: rgba(0, 0, 0, .1);--weui-STATELAYER-PRESSEDSTRENGTHENED: rgba(0, 0, 0, .2);--weui-YELLOW-100: #BB8E00;--weui-YELLOW-120: #FFCF33;--weui-YELLOW-170: #FFECB2;--weui-YELLOW-80: #CC9C00;--weui-YELLOW-90: #E6AF00;--weui-YELLOW-BG-100: #EFB600;--weui-YELLOW-BG-110: #F0BD19;--weui-YELLOW-BG-130: #F3CC4D;--weui-YELLOW-BG-90: #D7A400;--weui-FG-HALF: #000000;--weui-RED: #DC3636;--weui-ORANGERED: #D14730;--weui-ORANGE: #E17719;--weui-YELLOW: #BB8E00;--weui-GREEN: #4F8400;--weui-LIGHTGREEN: #2E8800;--weui-TEXTGREEN: #06AE56;--weui-BRAND: #018942;--weui-BLUE: #007DBB;--weui-INDIGO: #0075E2;--weui-PURPLE: #6265F1;--weui-LINK: #576B95;--weui-TAG-TEXT-ORANGE: #E17719;--weui-TAG-TEXT-GREEN: #06AE56;--weui-TAG-TEXT-BLUE: #007DBB;--weui-REDORANGE: #D14730;--weui-TAG-TEXT-BLACK: rgba(0, 0, 0, .5);--weui-WHITE: #FFFFFF;--weui-BG: #FFFFFF;--weui-FG: #000;--weui-FG-5: rgba(0, 0, 0, .05);--weui-TAG-BACKGROUND-ORANGE: rgba(225, 119, 25, .1);--weui-TAG-BACKGROUND-GREEN: rgba(6, 174, 86, .1);--weui-TAG-TEXT-RED: rgba(250, 81, 81, .6);--weui-TAG-BACKGROUND-RED: rgba(250, 81, 81, .1);--weui-TAG-BACKGROUND-BLUE: rgba(0, 125, 187, .1);--weui-TAG-BACKGROUND-BLACK: rgba(0, 0, 0, .05)}}@media screen and (min-width:1024px){body:not(.pages_skin_pc) .wx-root[data-weui-mode=care][data-weui-theme=dark],body:not(.pages_skin_pc) body[data-weui-mode=care][data-weui-theme=dark]{--weui-BG-0: #111111;--weui-BG-1: #1E1E1E;--weui-BG-2: #191919;--weui-BG-3: #202020;--weui-BG-4: #404040;--weui-BG-5: #2C2C2C;--weui-BLUE-100: #10AEFF;--weui-BLUE-120: #0C8BCC;--weui-BLUE-170: #04344D;--weui-BLUE-80: #3FBEFF;--weui-BLUE-90: #28B6FF;--weui-BLUE-BG-100: #48A6E2;--weui-BLUE-BG-110: #4095CB;--weui-BLUE-BG-130: #32749E;--weui-BLUE-BG-90: #5AAFE4;--weui-BRAND-100: #07C160;--weui-BRAND-120: #059A4C;--weui-BRAND-170: #023A1C;--weui-BRAND-80: #38CD7F;--weui-BRAND-90: #20C770;--weui-BRAND-BG-100: #2AAE67;--weui-BRAND-BG-110: #259C5C;--weui-BRAND-BG-130: #1D7A48;--weui-BRAND-BG-90: #3EB575;--weui-FG-0: rgba(255, 255, 255, .85);--weui-FG-0_5: rgba(255, 255, 255, .65);--weui-FG-1: rgba(255, 255, 255, .55);--weui-FG-2: rgba(255, 255, 255, .35);--weui-FG-3: rgba(255, 255, 255, .1);--weui-FG-4: rgba(255, 255, 255, .15);--weui-GLYPH-0: rgba(255, 255, 255, .85);--weui-GLYPH-1: rgba(255, 255, 255, .55);--weui-GLYPH-2: rgba(255, 255, 255, .35);--weui-GLYPH-WHITE-0: rgba(255, 255, 255, .85);--weui-GLYPH-WHITE-1: rgba(255, 255, 255, .55);--weui-GLYPH-WHITE-2: rgba(255, 255, 255, .35);--weui-GLYPH-WHITE-3: #FFFFFF;--weui-GREEN-100: #74A800;--weui-GREEN-120: #5C8600;--weui-GREEN-170: #233200;--weui-GREEN-80: #8FB933;--weui-GREEN-90: #82B01A;--weui-GREEN-BG-100: #789833;--weui-GREEN-BG-110: #6B882D;--weui-GREEN-BG-130: #65802B;--weui-GREEN-BG-90: #85A247;--weui-INDIGO-100: #1196FF;--weui-INDIGO-120: #0D78CC;--weui-INDIGO-170: #052D4D;--weui-INDIGO-80: #40ABFF;--weui-INDIGO-90: #28A0FF;--weui-INDIGO-BG-100: #0D78CC;--weui-INDIGO-BG-110: #0B6BB7;--weui-INDIGO-BG-130: #09548F;--weui-INDIGO-BG-90: #2585D1;--weui-LIGHTGREEN-100: #3EB575;--weui-LIGHTGREEN-120: #31905D;--weui-LIGHTGREEN-170: #123522;--weui-LIGHTGREEN-80: #64C390;--weui-LIGHTGREEN-90: #51BC83;--weui-LIGHTGREEN-BG-100: #31905D;--weui-LIGHTGREEN-BG-110: #2C8153;--weui-LIGHTGREEN-BG-130: #226541;--weui-LIGHTGREEN-BG-90: #31905D;--weui-LINK-100: #7D90A9;--weui-LINK-120: #647387;--weui-LINK-170: #252A32;--weui-LINK-80: #97A6BA;--weui-LINK-90: #899AB1;--weui-LINKFINDER-100: #DEE9FF;--weui-MATERIAL-ATTACHMENTCOLUMN: rgba(32, 32, 32, .93);--weui-MATERIAL-NAVIGATIONBAR: rgba(18, 18, 18, .9);--weui-MATERIAL-REGULAR: rgba(37, 37, 37, .6);--weui-MATERIAL-THICK: rgba(34, 34, 34, .9);--weui-MATERIAL-THIN: rgba(245, 245, 245, .4);--weui-MATERIAL-TOOLBAR: rgba(35, 35, 35, .93);--weui-ORANGE-100: #C87D2F;--weui-ORANGE-120: #A06425;--weui-ORANGE-170: #3B250E;--weui-ORANGE-80: #D39758;--weui-ORANGE-90: #CD8943;--weui-ORANGE-BG-100: #BB6000;--weui-ORANGE-BG-110: #A85600;--weui-ORANGE-BG-130: #824300;--weui-ORANGE-BG-90: #C1701A;--weui-ORANGERED-100: #FF6146;--weui-OVERLAY: rgba(0, 0, 0, .8);--weui-OVERLAY-WHITE: rgba(242, 242, 242, .8);--weui-PURPLE-100: #8183FF;--weui-PURPLE-120: #6768CC;--weui-PURPLE-170: #26274C;--weui-PURPLE-80: #9A9BFF;--weui-PURPLE-90: #8D8FFF;--weui-PURPLE-BG-100: #6768CC;--weui-PURPLE-BG-110: #5C5DB7;--weui-PURPLE-BG-130: #48498F;--weui-PURPLE-BG-90: #7677D1;--weui-RED-100: #FA5151;--weui-RED-120: #C84040;--weui-RED-170: #4B1818;--weui-RED-80: #FB7373;--weui-RED-90: #FA6262;--weui-RED-BG-100: #CF5148;--weui-RED-BG-110: #BA4940;--weui-RED-BG-130: #913832;--weui-RED-BG-90: #D3625A;--weui-SECONDARY-BG: rgba(255, 255, 255, .15);--weui-SEPARATOR-0: rgba(255, 255, 255, .05);--weui-SEPARATOR-1: rgba(255, 255, 255, .15);--weui-STATELAYER-HOVERED: rgba(0, 0, 0, .02);--weui-STATELAYER-PRESSED: rgba(255, 255, 255, .1);--weui-STATELAYER-PRESSEDSTRENGTHENED: rgba(255, 255, 255, .2);--weui-YELLOW-100: #CC9C00;--weui-YELLOW-120: #A37C00;--weui-YELLOW-170: #3D2F00;--weui-YELLOW-80: #D6AF33;--weui-YELLOW-90: #D1A519;--weui-YELLOW-BG-100: #BF9100;--weui-YELLOW-BG-110: #AB8200;--weui-YELLOW-BG-130: #866500;--weui-YELLOW-BG-90: #C59C1A;--weui-FG-HALF: rgba(255, 255, 255, .65);--weui-RED: #FA5151;--weui-ORANGERED: #FF6146;--weui-ORANGE: #C87D2F;--weui-YELLOW: #CC9C00;--weui-GREEN: #74A800;--weui-LIGHTGREEN: #3EB575;--weui-TEXTGREEN: #259C5C;--weui-BRAND: #07C160;--weui-BLUE: #10AEFF;--weui-INDIGO: #1196FF;--weui-PURPLE: #8183FF;--weui-LINK: #7D90A9;--weui-REDORANGE: #FF6146;--weui-TAG-BACKGROUND-BLACK: rgba(255, 255, 255, .05);--weui-FG: #fff;--weui-WHITE: rgba(255, 255, 255, .8);--weui-FG-5: rgba(255, 255, 255, .1);--weui-TAG-BACKGROUND-ORANGE: rgba(250, 157, 59, .1);--weui-TAG-BACKGROUND-GREEN: rgba(6, 174, 86, .1);--weui-TAG-TEXT-RED: rgba(250, 81, 81, .6);--weui-TAG-BACKGROUND-RED: rgba(250, 81, 81, .1);--weui-TAG-BACKGROUND-BLUE: rgba(16, 174, 255, .1);--weui-TAG-TEXT-ORANGE: rgba(250, 157, 59, .6);--weui-BG: #000;--weui-TAG-TEXT-GREEN: rgba(6, 174, 86, .6);--weui-TAG-TEXT-BLUE: rgba(16, 174, 255, .6);--weui-TAG-TEXT-BLACK: rgba(255, 255, 255, .5)}}@media screen and (min-width:1024px){body:not(.pages_skin_pc) .wx-root,body:not(.pages_skin_pc) body{--appmsgExtra-BG: #F7F7F7}}@media screen and (min-width:1024px){body:not(.pages_skin_pc) .wx-root,body:not(.pages_skin_pc) body{--new-title-color: rgba(0, 0, 0, .9)}}@media screen and (min-width:1024px){body:not(.pages_skin_pc) .wx-root,body:not(.pages_skin_pc) body{--new-content-color: rgba(0, 0, 0, .9)}}@media screen and (min-width:1024px){body:not(.pages_skin_pc) .wx-root[data-weui-theme=dark],body:not(.pages_skin_pc) body[data-weui-theme=dark]{--weui-BG-0: #111111;--weui-BG-1: #1E1E1E;--weui-BG-2: #191919;--weui-BG-3: #202020;--weui-BG-4: #404040;--weui-BG-5: #2C2C2C;--weui-BLUE-100: #10AEFF;--weui-BLUE-120: #0C8BCC;--weui-BLUE-170: #04344D;--weui-BLUE-80: #3FBEFF;--weui-BLUE-90: #28B6FF;--weui-BLUE-BG-100: #48A6E2;--weui-BLUE-BG-110: #4095CB;--weui-BLUE-BG-130: #32749E;--weui-BLUE-BG-90: #5AAFE4;--weui-BRAND-100: #07C160;--weui-BRAND-120: #059A4C;--weui-BRAND-170: #023A1C;--weui-BRAND-80: #38CD7F;--weui-BRAND-90: #20C770;--weui-BRAND-BG-100: #2AAE67;--weui-BRAND-BG-110: #259C5C;--weui-BRAND-BG-130: #1D7A48;--weui-BRAND-BG-90: #3EB575;--weui-FG-0: rgba(255, 255, 255, .8);--weui-FG-0_5: rgba(255, 255, 255, .6);--weui-FG-1: rgba(255, 255, 255, .5);--weui-FG-2: rgba(255, 255, 255, .3);--weui-FG-3: rgba(255, 255, 255, .1);--weui-FG-4: rgba(255, 255, 255, .15);--weui-GLYPH-0: rgba(255, 255, 255, .8);--weui-GLYPH-1: rgba(255, 255, 255, .5);--weui-GLYPH-2: rgba(255, 255, 255, .3);--weui-GLYPH-WHITE-0: rgba(255, 255, 255, .8);--weui-GLYPH-WHITE-1: rgba(255, 255, 255, .5);--weui-GLYPH-WHITE-2: rgba(255, 255, 255, .3);--weui-GLYPH-WHITE-3: #FFFFFF;--weui-GREEN-100: #74A800;--weui-GREEN-120: #5C8600;--weui-GREEN-170: #233200;--weui-GREEN-80: #8FB933;--weui-GREEN-90: #82B01A;--weui-GREEN-BG-100: #789833;--weui-GREEN-BG-110: #6B882D;--weui-GREEN-BG-130: #65802B;--weui-GREEN-BG-90: #85A247;--weui-INDIGO-100: #1196FF;--weui-INDIGO-120: #0D78CC;--weui-INDIGO-170: 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rgba(250, 81, 81, .6);--weui-TAG-BACKGROUND-RED: rgba(250, 81, 81, .1);--weui-TAG-BACKGROUND-BLUE: rgba(16, 174, 255, .1);--weui-TAG-TEXT-ORANGE: rgba(250, 157, 59, .6);--weui-TAG-TEXT-GREEN: rgba(6, 174, 86, .6);--weui-TAG-TEXT-BLUE: rgba(16, 174, 255, .6)}}@media screen and (min-width:1024px){body:not(.pages_skin_pc) .wx-root[data-weui-theme=dark],body:not(.pages_skin_pc) body[data-weui-theme=dark]{--appmsgExtra-BG: #121212}}@media screen and (min-width:1024px){body:not(.pages_skin_pc) .wx-root[data-weui-theme=dark],body:not(.pages_skin_pc) body[data-weui-theme=dark]{--new-title-color: rgba(255, 255, 255, .8)}}@media screen and (min-width:1024px){body:not(.pages_skin_pc) .wx-root[data-weui-theme=dark],body:not(.pages_skin_pc) body[data-weui-theme=dark]{--new-content-color: rgba(255, 255, 255, .7)}}@media screen and (min-width:1024px){body:not(.pages_skin_pc)body:not(.pages_skin_pc){background:var(--weui-BG-2)}}@media screen and (min-width:1024px) and 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rgba(255, 255, 255, .15);--weui-GLYPH-0: rgba(255, 255, 255, .85);--weui-GLYPH-1: rgba(255, 255, 255, .55);--weui-GLYPH-2: rgba(255, 255, 255, .35);--weui-GLYPH-WHITE-0: rgba(255, 255, 255, .85);--weui-GLYPH-WHITE-1: rgba(255, 255, 255, .55);--weui-GLYPH-WHITE-2: rgba(255, 255, 255, .35);--weui-GLYPH-WHITE-3: #FFFFFF;--weui-GREEN-100: #74A800;--weui-GREEN-120: #5C8600;--weui-GREEN-170: #233200;--weui-GREEN-80: #8FB933;--weui-GREEN-90: #82B01A;--weui-GREEN-BG-100: #789833;--weui-GREEN-BG-110: #6B882D;--weui-GREEN-BG-130: #65802B;--weui-GREEN-BG-90: #85A247;--weui-INDIGO-100: #1196FF;--weui-INDIGO-120: #0D78CC;--weui-INDIGO-170: #052D4D;--weui-INDIGO-80: #40ABFF;--weui-INDIGO-90: #28A0FF;--weui-INDIGO-BG-100: #0D78CC;--weui-INDIGO-BG-110: #0B6BB7;--weui-INDIGO-BG-130: #09548F;--weui-INDIGO-BG-90: #2585D1;--weui-LIGHTGREEN-100: #3EB575;--weui-LIGHTGREEN-120: #31905D;--weui-LIGHTGREEN-170: #123522;--weui-LIGHTGREEN-80: #64C390;--weui-LIGHTGREEN-90: #51BC83;--weui-LIGHTGREEN-BG-100: 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